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Brand Identity

Brand Logo

Our brand expresses our desire to provide customers and society with the value of Fuji Electric innovation. As experts in electronics manufacturing and pioneers of cutting-edge energy technology, we offer the products of the future to meet customer demands and contribute to the creation of responsible and sustainable societies everywhere we do business. Leveraging our brand, we endeavor to increase awareness and understanding of our beliefs throughout the world.

Symbol Mark

Fe Logo

Our symbol mark represents Fuji Electric brand values as well as being a centralizing force for the company as a whole. The symbol mark is also used as a vehicle to accumulate value.
"F" and "E" are the initials for Fuji Electric. The symbol mark also stands for our conviction to continue to build on our technological prowess, the trust we have gained and the positive corporate culture we have cultivated since our inception.

Brand Statement

Innovating Energy Technology

Brand Promise
Through our pursuit of innovation in electric and thermal energy technology, we develop products that maximize energy efficiency and lead to a responsible and sustainable society.

Brand Evolution


  • 1923 - 1978

  • 1978 - 2002

  • 2002 - Present
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